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The 30-Day Content Marketing Manager
Welcome + Introduction
Introduction (2:04)
Logistics for this Course
Building a Content Strategy
What is Content Marketing? (1:26)
Understanding Your Audience (4:31)
The Elements of Brand (1:57)
Style and Tone (3:06)
Let's Set Goals! (4:38)
Creating an Editorial Calendar
The Content Marketing Bullseye (2:16)
Effective Brainstorming (2:52)
What's the Story? (1:32)
Getting Started (4:01)
SEO
What is SEO? (2:27)
Keyword Strategy (3:11)
Clusters + Links (1:49)
The Art of the Update (3:58)
Content Optimization
The Content Audit (3:04)
Funnel Breakdown (5:47)
Content Recycling (3:24)
Scaling Your Content Operations
Repeatable Content Programming (1:51)
Partner Marketing (1:29)
Ghostwriting (5:07)
Hiring a Content Team (4:44)
Working with Freelancers (2:52)
Putting It All Together
Congratulations! (1:59)
What is Content Marketing?
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