After an introduction to content marketing, you’ll dive deep into the building blocks of a successful content marketing program: content strategy, editorial calendars, SEO, and conversion. From there, you’ll take that expertise and learn how to scale your program quickly so you can get started right away.
What You Won’t Get
This course focuses on high-level strategic thinking and will give you a playbook for building a content strategy for your team or as a consultant — but it won’t teach you how to write an article, film a video, or when to send an email. Trust me, all of that’s important! But you can’t execute without a great strategy first, and that’s what this course is all about.